White Claw and Defected Records’ Find Your People experiment brings 10 strangers together in Ibiza

23/09/2026 · Source: Data Transmission ↗

White Claw and Defected Records have completed Find Your People , a social experiment exploring whether the dancefloor can turn strangers into lifelong friends. The brands describe the project as the first of its kind. Working with social community app Cliq , they matched 10 like-minded strangers and flew them to Ibiza for 24 hours. Applications opened on 30th July and closed on 13 stAugust 2026, with entry open to UK residents aged 25 and over. To apply, hopefuls joined Cliq and uploaded a short video explaining why they wanted to take part. The group had never met before the trip. Over the course of the day, they shared music, dancing, and the island’s culture. According to White Claw and Defected, the outcome showed that house music can create genuine connections between strangers. Find Your People forms part of White Claw’s wider campaign against what the brand calls the “friendship